ALTRAD & Rugby: A love story of vision + values

Who is Altrad? Founded in France in 1985, Altrad is a worldwide industrial services and equipment company. 

They focus on six main industrial services; oil & gas both onshore and offshore, nuclear power generation, process industry, naval construction, and renewable energy. They offer their services across several continents and employ over 40,000 people across 50 countries. 

Just as they offer their industrial services globally, their logo can be seen on the jerseys of rugby players around the world. Altrad highlights the core values of courage, solidarity, friendliness, respect, and humility as central to their company and the sport. 

Altrad as a corporation is truly a believer and supporter of Rugby from the local to international level, and sees their partnership with the sport as a critical aspect to the legacy they strive to create. Their website explains, “much like Altrad, rugby relies on a team that has a clear vision and belief in its purpose.” 

Team Sponsorships:

Altrad became the first sponsor of the History of French Rugby National Team (FFR) in 2018 and in 2022 adds New Zealand's All Blacks to their sponsorship list.