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LeCoq Sportif

March 08, 2022 2 min read

One of the world’s most prestigious brands for sporting apparel and equipment with over 130 years of experience…

(See Le Coq Sportif Apparel Here)

1882 This French producer was birthed as a hosiery store in Romilly-sur-Seine, France by Emile Camuset. The innovative founder with a fierce passion for sports eventually began constructing a sports jersey in his little workshop.

1929 Le Coq Sportif released its first catalogue and created a jersey specifically for cyclists.

1930s The company entered the rugby world when it became an official supplier of the French Rugby Federation.

1939 By the end of the 1930’s, LCS was a diversified sporting brand and in 1939, the company introduced the sweat suit, which the French tagged “the Sunday uniform”

1948 LCS adorned competitors in apparel branded with the LCS now-famous rooster badge, derived from the Gallic rooster, a national symbol of France.

1951 LCS became the official supplier of the Tour de France until after the 1988 competition. In 2012, the company rejoined the tour as the official sponsor.

1958 The French soccer team sported the LCS rooster and finished 3rd in the World Cup, its best finish ever. 14 years later, Italy won the World Cup clad in LCS.

1960 French Olympic Team wore LCS apparel for the Rome games.

1975 Arthur Ashe, donned in LCS, became the first black tennis player to win Wimbledon.

1981 Throughout the years, many competitors of various sports have claimed victories while wearing Le Coq Sportif attire. In 1981, however, the brand shown brightly in Twickenham Stadium’s championship game as the French Rugby Team, donning the LCS rooster and led by Jean Piere Rives, won the Five Nations Tournament.

2012 LCS presented a new logo evoking vitality, ambition and style. Leaving the triangle behind, the rooster stands proud and strong on it’s own.