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About Us

We here at World Rugby Shop™ like to believe we provide more than gear. We are wholly committed to the game of rugby. 


When founder Bernard Frei, a lifelong rugby player, moved to the United States from all the way across the pond in Brixton, England (via Paris and Sydney), he brought with him his unending passion for the game. He launched World Rugby Shop™  – which started from scratch with the help of HTML For Dummies.


Opening just in time for the 1999 Rugby World Cup, World Rugby Shop™ was began in the confines of Frei's basement with only five products. But now, two decades later World Rugby Shop™ has grown to be recognized as one of the leading suppliers of rugby gear and officially licensed merchandise for professional and amateur players, fans, and families around the world.

Over the years, World Rugby Shop™ has partnered with the 2007 Rugby World Cup, USA Rugby, South Africa Rugby Union and the New Zealand Rugby Union.

World Rugby Shop™ is still a team of people passionate about rugby. With employees involved in the game's local youth scene and several still playing, we're a staff that's dedicated to the sport. As the story of the shop's modest beginning would suggest, it's a true labor of love for us, and we strive to make sure our long-term commitment to quality reflects that.