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  • About World Rugby Shop

    We here at like to believe we provide more than quality gear and news to the world's rugby community atlarge. We are wholly committed to providing a superior level of service to our customers, and that dedication stems from a passion for the game that traces deeply back to the roots of the company.

    When founder Bernard Frei, a lifelong rugby player, moved to the United States from all the way across the pond in Brixton, England (via Paris and Sydney), he brought with him his unending passion for the game. After meeting his wife, Frei moved down south to Birmingham, Alabama where he launched – which started from scratch with the help of HTML For Dummies.

    Opening just in time for the 1999 Rugby World Cup, was launched from the confines of Frei's basement with only five products. But now, several years down the road, has grown to be recognized as the leading retailer of Rugby gear and officially licensed merchandise for professional and amateur players, fans, and families around the world.

    The company also has provided several high profile partners with rugby including the 2007 Rugby World Cup, USA Rugby, South Africa Rugby Union and the New Zealand Rugby Union.

    Still operating out of Birmingham, is a team of people passionate about rugby. With employees involved in the game's local youth scene and several still playing, we're a staff that's dedicated both to the sport and making your interaction with our company a pleasure. As the story of the shop's modest beginning would suggest, it's a true labor of love for us, and we strive to make sure our long-term commitment to quality reflects that.